Launched in August 2011, Yepme is India's biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme's mission is to democratize fashion in India. The brand targets style conscious men & women between the age of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day.